GlobalTranz Freight Agent Spotlight: Anthony Rose, Accelerated Freight Logistics

Anthony Rose, owner of Accelerated Freight Logistics, has built a successful GlobalTranz freight agency that's continuously evolving. Starting on his own in 2015, Anthony's freight agency is now among the top 25 out of 500+ GlobalTranz agencies. His innovative approach to remote work, flexibility and using virtual assistants has set him apart in a competitive industry.

Above all, Anthony's journey proves that adaptability and the right attitude are key to thriving in freight logistics, regardless of experience. In this Q&A, Anthony shares his insights on how GlobalTranz's training, technology and robust support have played a role in his freight agency's growth. He also explains how his personal values and relationships with both employees and customers shape his successful business.

You've had an interesting journey to where you are today. Can you tell us a little bit about your GlobalTranz freight agency?

Anthony Rose: I got my start in the freight industry back in 2013 with another agency. In 2015, I launched my own freight agency with GlobalTranz. At the beginning, I didn't have anyone on board with me, but about four months in, I brought someone on, and he's still with the company today. Since then, the agency has continuously evolved in ways I never imagined.

For example, I currently have nine virtual assistants — something I didn't even know was a possibility a couple years ago. In fact, I'm in the process of selling my office, so all my employees will be fully remote. Today, my team is spread across different locations: California, the Philippines, India and Florida. I've got a mix of W2 and 1099 employees, and I believe in keeping things flexible.

What's the key to being a successful freight agent?

Anthony Rose: You have to be flexible in the freight industry. The freight industry doesn't always require experience to succeed in sales. I've hired great salespeople with experience from other companies, and sometimes it just didn't work out. On the flip side, I've hired people with no sales experience at all, and they thrived because they were adaptable and not afraid of making calls. While experience is always a bonus, it's the right attitude that really makes the difference in this business.

When you talk to potential customers, what differentiates GlobalTranz agents?

Anthony Rose: Our pricing is competitive, our online platform is user-friendly, and GlobalTranz is a reliable, established company that's been around for over 20 years. GlobalTranz continues to grow year after year, and we hold a significant portion of the market share. We also offer Tier 1 pricing, which is another major advantage. All these factors contribute to why customers choose us over other brokers.

The GlobalTranz freight agent program promotes work-life balance. What does that look like for you?

Anthony Rose: In the beginning, I was putting in long hours — 10 to 14-hour days — because I was determined to succeed. Now, things are more streamlined. My employees and sales team are in place, and I don't work nearly as many hours day-to-day. It really shows that if you put in the hard work upfront, you can create a business that allows you to step back while still making good money. Of course, I couldn't have done it on my own. My employees are crucial to the success of the business, and I make sure to take care of them.

How has GlobalTranz freight agent training helped you succeed?

Anthony Rose: GlobalTranz has been a huge help, providing valuable training tools and resources. The Sales 101 courses, in particular, have been great. Even now, I continue to learn. GlobalTranz is constantly rolling out new resources and training, so there's always something to help you improve and stay ahead of the curve.

What do you like most about owning a GlobalTranz freight agency?

Anthony Rose: I have developed very close relationships with the people I employ, and it's given them the flexibility to make good money while also growing something they can truly call their own. That's one of the best parts of this business — creating a team that feels like a big family. We have each other's backs, and it's all about taking care of what needs to be done.

Plus, we've got solid support from the corporate side, and the relationships we've built over the years, especially at conferences, have been invaluable and strengthened my business.

What is your relationship like with other freight agents? Is it helpful?

Anthony Rose: Oh, absolutely. We're always bouncing ideas off each other, and it's great to have that open communication. I'm always open to questions like, "How do you handle this?" And then finding a solution. I don't mind having those conversations and sharing what I know. There's so much business out there that it's not going to negatively impact me if you succeed. I genuinely want to see others do well, too.

When you talk to customers, you have a lot of freight shipping options to offer — LTL, FTL, managed transportation and more. How do customers react to that?

Anthony Rose: People want a one-stop shop, right? Personally, I value simplicity. So, if you can go to one place for all your shipping needs, it makes your life a lot easier — and that's how I explain it to my customers. Sure, you could use 6-8 different carriers and maybe save 3-5%. But then you're juggling eight different websites and handling bills from eight different places. In the end, is the time and energy really saving you anything? Instead, we offer 75+ LTL and 45,000+ FTL carrier partners, so you're not just limited to one option. It's all about making it easier and more efficient for you.

How big of a selling point is GlobalTranz freight agent technology, like the transportation management system?

Anthony Rose: Having an easy-to-use shipping technology platform definitely adds value and convenience. Customers can quote, book, track shipments, schedule deliveries and even pay bills — all in one place. Of course, we still have some customers who prefer the personal touch and won't use the online portal. We even have Amish clients who prefer calling directly and receiving their bills of lading (BOLs) by fax. However, the majority of my customers operate online, and my largest clients definitely rely on it. If we didn't have our technology solutions, they'd likely look elsewhere — that's just the reality.

You mentioned you have Amish customers that don't leverage the technology. So, you are really providing elevated service and bridging a gap for them, right?

Anthony Rose: Absolutely. For some of my Amish clients, a fax machine is still how they do business. They're incredibly honest, hardworking and loyal people, and it works well for them. The bottom line is, they still have freight that needs to move, and I'm here to make sure it gets done.

What is it about logistics sales that's kept you around for so long?

Anthony Rose: One thing I always keep in mind is that the logistics market will always have a need to move freight. That's never going away. Even when market conditions shift, like we saw during and after COVID, freight shipping remains essential, stable and consistent. There's always plenty of business opportunities to pursue — even in slower times.

What would you tell someone who might be on the fence about the GlobalTranz freight agent program?

Anthony Rose: I've been with GlobalTranz for over 12 years, and there's a reason for that. There are plenty of logistics sales companies out there, but what I've found is that GlobalTranz offers honest service, great pricing and reliability. Every year, they continue to grow and introduce new products.

How does being a part of WWEX Group unlock new sales opportunities for you?

Anthony Rose: Because GlobalTranz is part of WWEX Group, which also includes Unishippers, it's a game-changer for us. We never had the opportunity to sell small package services before, and for years, customers kept asking for a one-stop shop. Because of our success as a GlobalTranz agency, we've been able to tap into the Unishippers Franchise opportunity to be able to sell UPS. Now we have the ability to offer both freight and parcel solutions, making the sales process much easier. Honestly, if you're struggling to land business with these resources, it's less about what's available and more about how you're approaching it.